In July 2011 we launched our first mobile app on Apple’s App Store and on the Android Market. We created a light hearted concept to test out developing and publishing apps. The Newport Slang Translator was born, and to our surprise it was very successful and generated local media interest.The concept was not a traditional way to advertise a University, but it proved very popular with prospective students and the 13-17 year old age group. This subtle way of increasing brand awareness in something that was fun and relatively easy to produce worked well. We included banners at the bottom of the screen linking back to sections of our website to tie in with current marketing campaigns.
Download from Apple’s App Store (for iPhone & iPad)
Download from the Android Market
We created the Newport Slang Translator using the industry standard development tools; Xcode 4 for iPhone and iPad, and Eclipse for Android. The voice actors are members of staff and were recorded using a Shure SM58 microphone with a Roland Edirol R-09HR portable recorder. The comedy concept and script was written by Joss (Web Development Manager), Bharani (Web Developer) wrote the code and Stephen (Web Multimedia Developer) recorded the actors and edited the audio.
This was a great cross discipline project for us to venture into mobile app development. Apps aren’t just about the code; it’s about a great idea that can often be very simple. Although it’s not a typical way to advertise a University, it proved that getting creative with technology and thinking outside of the box can produce great results.
Wales Online Interview (Western Mail)
BBC Radio Wales Interview
All the best,
Stephen
No comments:
Post a Comment